Every crisis is also an opportunity
We see every crisis as an opportunity. And we prepare our clients for it. Because a person who is well prepared for a problem has already come halfway toward solving it. That’s why our first key focus is to identify the crisis or critical situation as early as possible. To assure success, we plan ahead and proactively prepare appropriate responses. This increases the likelihood of preventing miscommunication and damage caused by negative reportage. We monitor all relevant information stakeholders and thematic platforms, both online and offline, so we can take precise and speedy action in an emergency.
We also provide the company’s spokespeople with multimedia-based media training that prepares them to communicate with journalists in critical situations. After the crisis, we draw the most important analytical conclusions to assure that a crisis remains an exceptional and rare event.
- Risk analysis
- Conception of social-media and online guidelines
- Planning for emergencies, creation of handbooks and question-and-answer sheets (Q&As)
- Crisis-management concept
- Media training
- Monitoring & assessment